The ability to build a website, and have it rank on the first page of Google for certain keyword terms is something that many people aspire to do. Understanding that free traffic from organic listings can help with your advertising budget, allowing you to get qualified visitors without paying per click. This is something that some people are very good at doing, whereas others are not able to achieve great results. That’s why it’s always a good idea to consider outsourcing your search engine optimization to companies that know exactly what to do. Here are some reasons for outsourcing SEO that you should consider, strategies that you should implement to improve your positioning on the search engines this year.
Choosing The Right Search Engine Optimization Company
The first thing that you should consider when looking for a professional SEO business to work with is find ones that are actually operating in your community. If they have already ranked several companies that do business in your city or town, they can probably do the same for you. This is perfect for individuals that have a business that they are running with a real-world store, and would like to also sell products on the web. Perhaps it’s just to drive additional traffic to their existing business, something that top rankings will definitely help them achieve. When choosing your SEO outsourcing company, talk to people that you know who have used a company in town, ask for references, so that you can start seeing similar results.
How Much Should You Pay?
The amount of money that you pay for this type of service is going to depend upon how difficult the keywords are that you need to rank for. If you are competing with other businesses in your community, this can become quite expensive, especially if the keywords they are ranking for are short in length and also very competitive. You might want to consider ranking for 10 or 20 long tail keywords, ones that only get a couple hundred visitors a month because it is less expensive, yet over time, can gradually generate more traffic.
You have to make sure you’re using the correct anchor text as well or you risk being hit by Google Penguin. Here’s an awesome guide: Anchor Text Guide for Defeating a Hostile Penguin.
This tends to happen with websites that add content with the related keywords, allowing them to rank for multiple keywords on each website, thus making their traffic grow exponentially. The amount that you pay should be less than you would pay for keywords if you were to purchase them from Google or Facebook. By discussing how much each of their packages are, and the keywords you want to rank for, you can usually get a substantial discount in comparison to what paid advertising can provide.
SEO companies like Gotch SEO are hubs for quality SEO outsourcing.