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If you can dream it, you can do it. --Walt Disney
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April 30, 2008 A while back I noticed that iWebtools showed quite a number of searches were being done on the cardinal numbers: 1, 2, 3, 4, etc. I spent some time thinking about why and couldn’t come up with a credible reason for this apparent anomaly, and this anomaly is very significant. The best explanation offered so far has been that AND1.com is a very popular site and since search engines ignore common words like ‘the’, ‘is’, ‘and’, etc., any search for AND1 would register as a search for just the number ‘1’ in the bots that track searching. It is possible this explanation is on the right path, but ‘AND1’ only accounts for about 10% of the shear volume of searches being done on the number ‘1’. It says nothing about the popularity of searches on other numbers. Searches per Day
There are likely rationalizations for what’s going on, but right now is a prime opportunity to blog about this since no one else is, cross link to each other and possibly get your blog about this listed in the top 10 search results for a very popular search term. I suggest targeting search terms like: A1, THE1, OF1, IS1 and so on. Do a search on the term and then do a reverse link lookup on the sites that appear in the results to determine if the term is a good one to use. (The Google reverse link lookup is “link:website address”) For example, A1 is a popular steak sauce and likely contributes to the number ‘1’ having such a high volume of searches. If you Google ‘A1’, Kraft foods comes up as the number 1 result. The number 2 result is A1 Skateboards with only 8 inbound links. Any blog or webpage about ‘A1 whatever’ with more than 8 inbound links should take over the number 2 spot on a search for ‘A1’.
When composing a blog or webpage the most important things, in order, as I understand it are:
Inbound links carry the most weight by far. Google especially values inbound links for determining how ‘important’ a blog or webpage is relative to the search term and updated content reflects how current the information is so blogs are considered more important than webpages. Page title matching the first headline and both having the search term keyword says the content is relevant to the search term. Keyword density indicates just how relevant the content is to the search term. Outbound links give an indication on the content’s accuracy. Our combined efforts can provide substantially increased exposure for the CSFF & TGG Blogtours, something we all benefit from. As links are so important for page rank, it's a good idea to notify each other about posts for a specific keyword and to text link specific keywords back to others in the group for their specific keywords. I’ll be changing this page to a more generic form in the near future with significantly less information. Save it if you’d like to keep this information handy.
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